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ODA Committee Update
September 30, 2002


How the ODA Committee will be Streamlining its Email Updates to Serve You Better

ONTARIANS WITH DISABILITIES ACT COMMITTEE UPDATE


September 30, 2002

SUMMARY

The ODA Committee here announces its strategy for streamlining its email
updates for you. We want to keep everyone informed. We also understand that
some people, while eager to learn about the latest developments on the ODA
front, do not have time to read numerous long emails.

OUR STRATEGY

The ODA Committee believes that it is very important to keep everyone fully
informed about what is happening on the ODA front, as we forge ahead with
our campaign for a barrier-free Ontario for 1.9 million people with
disabilities. We face a dilemma. On the one hand, people want to know what
is happening, and want to know as soon as possible. On the other hand, some
people find the amount of information we send out very large. They can be
hard to get through when you have a busy day and tons of other email to
read. It may be hard to know which of our updates are really important, and
which are less pressing.

We don't want to hold back or censor information, or prevent people from
getting all the information. We also feel it is very important for you to
be able to form your own judgements on what the politicians and political
parties are saying, doing and announcing. Thus, we do not want to just send
out brief edited reports. We want to share with you their actual words.

Also, because we are a volunteer-driven organization, we just do not have
the resources to keep separate email lists ie. one list for those who want
all the details and another list for those who just want short reports.

We have a solution. We hope it works and welcome your feedback as you try
to take advantage of it. We have been gradually implementing it.

We are going to include three shortcuts in every email we send out. We hope
these will enable you to get through the material quickly, to decide if you
want to read the longer materials.

First, we will include a "header" in the subject line of the email which is
designed to alert you to the focus of the message. You may be able to tell
from the header itself whether you want to read on.

Second, when you open the email, it will always have a headline, like a
newspaper headline, that summarizes the message following. That will also
give you a sense of whether you will want to read on.

Third, just below the headline will be a summary, entitled "SUMMARY," which
will at a glance tell you what the most important information in the email
is. Those who are really busy can just read the "SUMMARY" and that will
tell them lots.

After this will be the rest of the email, which will have the details for
those who want them. For example, if the Government makes a new
announcement regarding the ODA, we will give you the guts of it in the
headline and summary. From that you can decide if you want to read on.

From time to time, we will have a very important email that we want you to
read carefully and digest. For example, this is the case when we unveil a
new "ODA Action Kit." We will alert you in advance that it is coming, by a
separate, short email to let you know to watch out for it.

Finally, it has been suggested that we send out a short "summary of recent
events" every few weeks for those who cannot keep up with the regular
barrage of information. We are going to try to do this, but it will depend
on the time available to put that together. As it is, we have a backlog of
items to send out that has built up over the summer.

As well, you can usually find most of our emails eventually posted on the
ODA Committee website at:

http://www.odacommittee.net

We hope this strategy helps you. We welcome your feedback at:

oda@odacommittee.net

We also encourage everyone to circulate our email announcements to friends,
family, co-workers, listserves, and anyone else you can. Fax them to people
who do not have a computer. Feel free to copy text from them into articles
for your local newspaper, or your disability organization's newsletter.

Your efforts across Ontario at spreading the word are what makes the ODA
movement such a strong, vibrant and formidable force for change for persons
with disabilities.

 


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